The Persuasive Salesperson™ is a 16-hour, skills training methodology, which gives participants a lifelong tool for communicating more powerfully and persuasively in any type of business situation.

The methodology is based on Persona’s Social Styles and Trust Building Models, proven over the past 20 years to be one of the world’s most effective communication skills training programs.

PSTM is easy to learn and immediately applicable to real-life work challenges. Participants receive feedback on how business associates perceive their natural communication style, ability to project empathy, and level of interpersonal flexibility. This input leads to tailored courses of action for communicating more effectively with others.

In addition, participants can acquire Persona’s expert system Game planning Software in order to meet future communication challenges. Before the workshop, participants choose a real-life, work-related individual as their case study subject. During the workshop, participants use feedback from up to five of their business associates to learn their strengths in trust building, and more importantly, skills to minimize or eliminate their weakness. By
the end of the workshop, with the aid of Persona Global’s Game planning software, each participant has practiced the appropriate skills, developed a game (action) plan, and tested this new way to communicate with their case study subject, usually someone with whom they often fail to communicate effectively.

PSTM reveals the skills of how to build trust, positively influence others, and achieve win/win results in the shortest time frame possible.