Data Based Decision Making (DBDM)

Data driven decision making (DBDM) program relies on analyzing collected data using different data collection methods to answer questions and find insights that can inform judgements, help determine the right course of action, and guide overall strategy. No matter how over-exploited the term- data-driven decision-making becomes, you still need data for every business decision. Using data improves your odds of success.

According to McKinsey, data-driven organizations are:
  • 23 times more likely to acquire customers.
  • 6 times more likely to retain those customers and;
  • 19 times more likely to be profitable.
One must recognize the benefits of data-driven decision-making after looking at these numbers. But what does it mean to make data-driven decisions? Let us look at a few examples of how businesses are using data to their benefit. Never let this “jargony” term confuse you. Making data-driven decisions is about making business decisions based on real insights instead of hypotheses or ‘gut feeling.’ Data based decision making (DBDM) is a case study based 2 day program to help managers and leaders acquire the skillset, mindset, and process of Data Based Decision Making.
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The Core Components of Data Based Decision Making (DBDM)

Module I: Introduction to Data-Based Decision Making (DBDM) Define Data-Based Decision Making (DBDM)

  • Intuitive Vs DBDM Mindset
  • 4 Stages of DBDM – Descriptive, Diagnostic, Predictive, and Prescriptive (D2P2)
  • Work with D2P2 on Case Study I
  • Discuss the role of middle managers in DBDM

Module II: How can you synthesize data by applying critical thinking tools?

  • Tool for Descriptive and Diagnostic Analytics
  • 4 Column Tool
  • Strategic correlation and business impact

Module III: Introduction to Predictive and Prescriptive Analysis

  • Overview of Predictive and Prescriptive Analysis
  • Apply them to Complex Case Study II

Module IV: Practical Application

  • Apply skills to real-world problems
  • Complete the Predictive and Prescriptive Analysis for Prework
  • Small group discussion and Peer Feedback

Module V: What is my personal takeaway and the next steps involved?

  • Ensuring Cogitative Takeaways
  • Next Steps and Peer Coaching Plan

Key Takeaways of Data Based Decision Making (DBDM) Program

By the end of the Data based decision making (DBDM) program, participants should be able to achieve the following outcomes:

Understand the concept of Data-Based Decision Making (DBDM) and its significance in strategic thinking

Learn data based decision-making (DBDM) concepts and how they can influence business outcomes

Apply fundamental data analysis techniques, including exploratory data analysis and critical thinking, to make business decisions

Explore the current mindset regarding DBDM and the changes needed

How to apply the tools and methods for commercial and GTM Decisions

Learning Formats

The Data Based Decision Making (DBDM) program offers various learning formats to fulfill the different learning preferences and requirements. Some of the various learning formats of the data driven decision making program are as follows:
In-person Program (Duration- 2 Days) | Virtual Program (Duration- 1 Day)

Modes of Data Based Decision Making (DBDM) Program

The Data Based Decision Making program (DBDM) offers flexible learning modes to accommodate diverse learner needs and requirements. Some of the various modes of this data driven decision making are as follows:

instructor-led training

Virtual sessions

Practical exercises
and case studies

In-Person Workshops

Core Beneficiaries of the

Data Based Decision Making (DBDM) Program

The core beneficiaries of the Data Based Decision Making program (DBDM) comprise different individuals across various industries that utilize the power of data-driven insights to enhance their decision-making processes. Some of the beneficiaries of the program are listed below:


Data-based decision making (DBDM) is crucial in business as it allows companies to make informed choices based on evidence rather than intuition. By analyzing data, companies can identify trends, forecast outcomes, and evaluate the success of strategies. This approach helps reduce risks, improve efficiency, and ultimately drive growth. Data-based decisions also foster a culture of accountability and transparency within an organization, leading to more effective and sustainable business practices.

The Data driven decision making (DBDM) process typically involves various steps that can enhance the effectiveness and impact of decision making in a professional environment. Let us take a quick look at various steps that are crucial in the process of decision making.
- Provide clarity regarding the decisions that need to be made and ensure that the overall goals are achieved.
- Collect relevant data from various sources to ensure its accuracy and completeness, enhancing the overall decision-making process.
- Various statistical and analytical tools are used to interpret the data and identify the various underlying patterns or trends.
- Generate possible solutions or courses of action based on the data analysis and improve the impact of data driven decision making.
- Evaluate and understand the potential outcomes and risks associated with each alternative involved in the decision making process.
- Select the best alternative method based on the analysis and evaluation of the data based decision making (DBDM) process.
- Put the chosen solution into action and work toward achieving the desired impact.
- Continuously assess the outcomes of the decision to ensure its effectiveness and make adjustments as needed.

Businesses can ensure data quality and the highest standards in delivering the data based decision making (DBDM) process to improve their processes and functions. Below are the various ways to improve data quality for implementing effective data driven decision making.
- Data collection: Using reliable sources and ensuring data is accurate and relevant.
- Data storage: Employing secure and organized storage systems to prevent data corruption or loss.
- Data cleaning: Regularly checking and correcting errors or inconsistencies in the data.
- Data analysis: Utilizing advanced analytics tools to interpret data accurately.
- Data governance: Ensuring that the policies and procedures for effective data management and the implementation of data based decision making (DBDM) are followed.
- Data security: Preventing unauthorized access or breach of the data by managing data protection and privacy.
- Data validation: Verifying the accuracy and reliability of data through validation processes.

Decision-making is the most crucial part in a business environment. It requires careful planning, assessment of various situations, and implementing the best solution to achieve the desired professional results. However, there can be several challenges in the effective implementation of the data driven decision making (DBDM) process, as listed below.
- Maintenance of optimum data quality to ensure that the data is accurate, complete, and relevant.
- Inability to combine data from multiple sources into a cohesive dataset for effective data integration.
- Absence of clear rules and processes for managing data for effective data organization and governance for smooth data driven decision making (DBDM) process.
- Protection of sensitive data from unauthorized access to ensure adequate data privacy and confidentiality.
- Overcoming barriers between departments that hoard data by preventing data silos.
- Eliminating skill gaps by ensuring employees have the necessary skills to analyze and interpret data.
- Ensuring cost-effectiveness by investing in the latest technology and training for efficient data based decision making and implementation.

With increasing uncertainty and competition, organizations are relying more on data backed decisions to build an effective data-driven culture. Some of the various key steps that are involved in the process of data driven decision making (DBDM) are as follows:
- Commitment of top leaders: Top management must champion data-driven practices.
- Training and education: Providing employees with the skills to analyze and use data effectively.
- Data accessibility: Ensuring data is easily accessible and understandable across the organization.
- Performance metrics: Aligning performance evaluations with data-driven outcomes to achieve desired data driven decision making (DBDM) results.
- Communication: Regularly communicating the importance of data-driven decision-making.
- Reward system: Recognizing and rewarding individuals and teams that embrace data-driven approaches.
- Continuous improvement: Encouraging a mindset of continuous learning and improvement based on data insights.

Data has emerged in the central stage of decision making in organizations of different sizes and types. Due to the increased involvement of data-driven insights and decisions, organizations can achieve the following benefits as listed below:
- DDM allows for more informed, data-driven decisions, leading to better outcomes.
- By using data to guide decisions, organizations can streamline processes and reduce waste.
- Data driven decision making (DBDM) can improve performance across various functions, such as marketing, operations, and finance.
- Data-driven insights help organizations develop more effective strategies for growth and development.
- Organizations that effectively implement data based decision making (DBDM) can get an upper hand over their rivals by utilizing data to innovate and adapt to market changes.
- By analyzing customer data, organizations can better understand and meet customer needs, leading to higher satisfaction levels.