Imagine a mammoth sized Pharmaceutical multinational employing over 20,000 employees in 8 states of India with footprints in over 150 countries. An organization that carries a glorious award laden journey of over 80 years for being a trendsetter in bringing affordable pharma-care to those who need it the most. Further imagine this giant facing a potential threat of ‘critical citations’ – one of the most dreaded showstoppers for any Pharmaceutical company to bear, especially owing to both tangible and intangible losses that get imposed with it.