Writing and winning proposals- DTCI

How often do you grab a proposal that grabs you? Most proposals contain excessive information and are not to the point, let alone effective. Writing effective proposals is an art, not many people master. However, it is something that is more than something that can be learned; it is a technique to be mastered. Participants prove easily capable of writing a winning proposal if they receive the best writing practices and get proper training. In this course, you will be trained to use the right structure and layout to direct the customer’s attention to the core message and formulate a closing statement that instigates the desired action. That way, writing effective proposals becomes fun and productive rather than an ordeal. Make sure you are one of the winners; practice by writing! But learn how to be effective! 

Program Approach of Writing and Winning Proposals Program

The course consists of an integrated sequence of discussions, interactions, and practical exercises built from your own proposals or quotations.

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Topics Covered Under the Program

  1. What do you want to achieve with your proposal?
  2. Which proposals or quotations do not appeal?
  3. What should you know beforehand?
  4. The ideal structure of a proposal
  5. To what extent is the content important?
  6. Opening your proposal
  7. Giving your customer written attention
  8. Responding to written requests
  9. What information do you need for writing an effective proposal?
  10. How do you address your customers?
  11. Understanding what the customer means
  12. Emphasizing added value
  13. What cover letter enhances your proposal?
  14. Commercially stating your terms & conditions
  15. Using your proposal to get on the same wavelength as the decision-making team
  16. Presenting your price successfully
  17. What closing statement achieves the best results?
  18. How do you successfully and smartly maintain contact with the customer after submitting your proposal?

Key Takeaways of the Writing and Winning Proposals Program

Write an effective proposal.

Use the perfect layout and wording.

Give your proposals a striking opening and an active closing statement

Apply the guidelines for performance and result improvement

Learning Formats ​

The Writing and Winning Proposals Program offers an effective program to participants by providing various interactive sessions, discussions, and other activities to ensure maximum retention and learning.  

In-person Workshop- Duration (1 Day)

Modes of the Writing and Winning Proposals Program

The various learning modes of the Writing and Winning Proposals Program are as follows:


Interactive workshops

Practical Exercises

Core Beneficiaries of the

Writing and Winning Proposals Program


Participants of the Writing and Winning Proposals Program achieve the following benefits that are listed below:

1. Learn techniques to craft clear, persuasive, and high-impact proposals.
2. Craft strategies to improve win rates by aligning proposals with client needs and expectations.
3. Provides tips and tools to streamline the proposal writing process, saving time and resources.
4. Foster better teamwork and coordination among proposal writing teams.

1. Understanding the essential elements and structure of a winning proposal.
2. Master techniques for tailoring proposals to address client needs and pain points.
3. Employ strategies to enhance the persuasive power of proposals.
4. Learn the effective use of visuals and graphics to support proposal content.

Some of the impact of the winning and writing proposals program in a corporate environment are as follows:
1. Boosts the likelihood of winning contracts and securing business.