Ginger Graham, then President and CEO of Advanced Cardiovascular Systems, implemented the Culture Track™ Training throughout her entire organization. Ginger began her tenure as president of the company by soliciting candid feedback from all levels of the organization on how both she and the company could grow in the future. People who would have otherwise ducked the danger inherent in offering a new CEO honest feedback eagerly accepted the risk. Ginger went out of her way to follow up on all feedback, letting people know how much she valued it and describing exactly how she was going to use it to improve herself and ACS And she did. In fact, in an article Ginger wrote in the Harvard Business Review entitled, “If you want Honesty, Break some of the Rules,” she described the feedback process we helped her take her team through as they participated in the Culture Track Training and Executive Coaching Process.