“Bill Jones,” a division director at “Opthometrics” (changed to protect client’s identity), learned this lesson early in the company’s work with the Culture Track™ Training. Although Bill’s coworkers viewed him as someone who wholeheartedly embraced the culture change on a personal level, he was not performing in the job and delivering the desired results. His inconsistent use of the Focused Feedback® tool hampered the pace of improvement and did not reflect his deep personal commitment to the dramatic shift in the Opthometrics culture.