Key Account Sales (KAS) Program- Help Your Salespeople Build Effective Customer Relationships for Sustainable Sales Results
The world is a global market, and businesses are aggressively competing against each other to retain and sustain their customers to improve their business fortunes. To achieve this, organizations involve skilled professionals with key account manager certification, diverse corporate exposure, and niche expertise in the field of key account management training to manage these important customers or key accounts.
In corporate essence, the term account associated with a key account management program is used for a group of customers, national or international organizations, wherein offices implement decisions that are elected centrally. Further, there are many people involved in the process of key account management programs, such as buyers, users, production managers, members of the Board of Directors, and various other internal and external influencers. In these crucial circumstances, it is a difficult task to provide buying support to such a huge team without the presence of impactful key account management training. Thus, the only chance of success is to use a highly systematic and streamlined approach backed by commitment and dedication. The Key Account Management training course gives you a fresh perspective, helps you expand your skills and abilities, and gives you a head start over your competitors in customer relationships and consulting training services.
A Key Account Sales (KAS) program involves various strategic approaches, virtual sales training programs, and proactive steps that several companies use to build, manage, and grow their relationships with the most important customers, also known as key accounts. The goal of a Key Account Sales (KAS) Certification program is to maximize sales and profitability within these key accounts while building long-term, mutually beneficial relationships with the help of a key account management program.
In corporate essence, the term account associated with a key account management program is used for a group of customers, national or international organizations, wherein offices implement decisions that are elected centrally. Further, there are many people involved in the process of key account management programs, such as buyers, users, production managers, members of the Board of Directors, and various other internal and external influencers. In these crucial circumstances, it is a difficult task to provide buying support to such a huge team without the presence of impactful key account management training. Thus, the only chance of success is to use a highly systematic and streamlined approach backed by commitment and dedication. The Key Account Management training course gives you a fresh perspective, helps you expand your skills and abilities, and gives you a head start over your competitors in customer relationships and consulting training services.
A Key Account Sales (KAS) program involves various strategic approaches, virtual sales training programs, and proactive steps that several companies use to build, manage, and grow their relationships with the most important customers, also known as key accounts. The goal of a Key Account Sales (KAS) Certification program is to maximize sales and profitability within these key accounts while building long-term, mutually beneficial relationships with the help of a key account management program.
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Large Account Sales: Business to Business Selling
Nowadays, products are becoming increasingly similar, and competition is becoming increasingly intense. Differences in quality, price, and delivery are becoming less, and customers are becoming more important for organizations.
The best way to be better than your competitors is to assess your customers’ needs better than they do and build more confidence with your customers. So, the only way to be better than the competition in the long term is to learn faster than they do.
With this large key account selling program, salespersons can demonstrate the knowledge and skills necessary for managing a sales process from the first approach to the final closing of the deal. Further, it helps in understanding the customer’s perspective as a buyer, his/her buying motives, and identifies suitable approaches in different and difficult sales scenarios.
The best way to be better than your competitors is to assess your customers’ needs better than they do and build more confidence with your customers. So, the only way to be better than the competition in the long term is to learn faster than they do.
With this large key account selling program, salespersons can demonstrate the knowledge and skills necessary for managing a sales process from the first approach to the final closing of the deal. Further, it helps in understanding the customer’s perspective as a buyer, his/her buying motives, and identifies suitable approaches in different and difficult sales scenarios.
Key Takeaways from the Key Account Sales (KAS) Training Program
After completing a key account management program participants can achieve the various expertise and competencies listed below.
Organize and Put into Action an Account Management Plan through the support of a key account management program
Adapt a Balanced Working Methodology with a Key Account Management Program to Simplify the Non-Rational Decision Making Process of Your Key Accounts
Learn to Lead Internal and External Account Discussions
Learning Formats
The Key Account Sales (KAS) training program happens in two stages over two days. During the intervening period of the key account management program, participants prepare for a 5X4 key account management plan for any existing account.
In-person Program (Duration- 2 Days) | Virtual Program (Duration- 2 Days)
Core Beneficiaries of the
Key Account Sales (KAS) Training Program
- Account Managers
- Industrial Salespersons
FAQs
The primary objective of KAS Program is designed to help sales professionals with the skills and strategies necessary to build, manage, and grow relationships with key accounts. The focus is on maximizing sales and profitability within these accounts while fostering long-term, mutually beneficial partnerships.
The program is perfect for Account Managers, Industrial Salespersons, and other sales professionals responsible for managing significant client relationships. It is particularly beneficial for those aiming to enhance their strategic approach to key account management.
The KAS Program is for two days and includes:
- Strategic Approaches: Techniques for building and sustaining key account relationships.
- Virtual Sales Training: Interactive sessions to simulate real-world scenarios
5X4 Key Account Management Plan: A framework for participants to develop actionable plans for existing accounts.
Recognizing that key accounts often involve multiple stakeholders and centralized decision-making, the program emphasizes a systematic and streamlined approach. It trains participants to navigate complex organizational structures and influence various internal and external influencers effectively.
Participants can expect to:
- Develop Strategic Account Plans: Organize and implement effective account management strategies.
- Enhance Decision-Making: Adopt balanced methodologies to simplify complex decision-making processes.
Lead Discussions: Confidently conduct internal and external account-related discussions.
By focusing on key account management, the program contributes to building a customer-centric culture within the organization. It aligns sales strategies with overall business objectives, promoting collaboration across departments and enhancing overall organizational performance.